In 2017 we launched our MVC (Minimal Viable Conference) named Zero In. We wanted to focus an event around the idea of personalisation technology. In Marketing, Advertising, Fintech and more the focus was shifting to addressing and selling to the individual through data and making the experience more personal.

We successfully had one event mostly sponsored by cryptocurrency companies in Europe. It integrated a more digital approach than we had previously attempted and this bled into our other festival.

We only had one event as it didn’t warrant a second attempt and only broke even. We learnt alot and developed strategies on developing a more niche approach to targeting a market.