This was our first journey into creating a company with 2 other co-founders in the heart of Utrecht. The project was called ‘Favourit’ which was a web based social recommendation system.

The focal point revolved around finding ‘What’s next’ for product discovery based on your friends recommendations.

We created the Interaction design, user flows and evolved the user experienced around quantitive and qualitive feeback from the public and our user-base. We raised an initial €120,000 from our ‘friends and family’ round to give us about a years runway.


  • Visual Identity
  • Interaction design and flow
  • Website structure
  • Brand Guidelines