This shows adobe and wired connecting on how to open out the digital magazine to the market and really utilising multi directional navigation and sharing content with the broader world.
This shows the potential of the interactive experience available to the user and consumer in this new wave of mobile technology. Deconstructing the way we interact with a magazine and use the economics of advertising as a rich avenue for content also.
Blurb from AdobeTV:
Adobe and WIRED magazine introduce a new digital magazine concept that provides an immersive, interactive content experience for readers and innovative possibilities for advertisers