GRI: Belief and reach
Last October I started working on the new online presence of the Global Reporting Initaitive developing visual identity which touches the area of brand building. It has been a wonderful experience working on the journey of the translation of what exists currently to where this NGO feels they want/need to be.
The tone, aspiration and inspiration for this project is at the heart of moving forward for GRI and for us also. Working with the Ministry of Media we have developed alot of key ideas and structures of integrating all their content into a concise, clear and especially user-centric design. The full roll out is not for a few months yet but we look forward to cracking a bottle of classic champagne to the full deployment and the awe inspiring goals of integrated reporting in business and beyond.