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Why can’t designers brand themselves?
Most job titles are inherently clear. You know what they do. You have a good idea of their value. One of the exceptions here is the title of designer. I’ve previously tried…
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I started a new Youtube channel and here is what I’ve learnt.
What happens when you start a new youtube channel in Europe in 2018? Have you noticed that there aren’t really any youtubers in talking about tech in Europe? For a large part…
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8 design mistakes that startups can avoid.
Skype and coffee are my two basic tools when I’m on the job of talking to startups who ask me to look over their product or site and give a practical honest…
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Designers in startups: the Goldilocks zone
The advent of designer Founder in startups is here. I read it, I hear about it but I don’t see it. Being in the bowels of Europe in Amsterdam’s startup scene I’ve…
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Brands: You are how you are perceived
I’ll start with Social media in itself can’t build a brand. Communication has always been more personal when it’s person to person but getting brand ideals out to a larger audience takes…
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Fall on your ass, it’s good for you
‘It’s okay to fail’ is a tenet that is popular in concept but in practice attitudes still shy away from embracing the acceptance that; in the startup world failure is more common…
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The beat of the tomtom
For a couple of months i worked together with the design department of Tomtom (before it’s current restructuring). It was an interesting experience to work within a large multinational and see how…
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Fuzzle.fm start-up weekend iPad Demo
Working with a dynamicly strong team we created the brand elements, twitter/website and ipad demo during one weekend and received a very positive response to the idea and the visual interface. We…
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GRI: Belief and reach
Last October I started working on the new online presence of the Global Reporting Initaitive developing visual identity which touches the area of brand building. It has been a wonderful experience working…
