The problem: Creat a visual dientity for this startup and a visual language for the b2b question and answer system currently in place.
The answerL The identity was designed around empowering the individual to come forward and contribute to questions that might not directly be their area of expertese. This does not happen within the corporate envirnoment. Offer the opportunity for growth into new areas.
Ideedock is an amsterdam startup that is a challenge based platform for companies. They offer challenges for the employees to answer with ideas. I created the brand identity and laid out the UX for the homepage and the platform itself. With multiple types of users there was a definite push to create ease of experience and a process that would make the user happy to use the service.