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Cloudcam is an innovative approach to the glut of video cam apps currently doing the rounds. Cloudcam brings the world to you in the form of live broadcasting your video and allowing friends and viewers to communicate to you during the experience. Loads of thought potential and a great support structure of features to support the USPs.

The problem:

For this 2 week freelance project the task was to take this video iphone app and make the user experience more usable with clear flows and establishing clear goals for the user. Establish a core visual style and deliver clarity for approach.

Our solution:

Working with the founder our first approach was to refine the usp’s of the app and what’s the killer feature to focus on. We pared back some features and redistributed others, that made more sense for the user (mid flow).

You can download the app here

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