Designers in startups: the Goldilocks zone

Posted in Brands, Startups, Technology
Designers in startups: the Goldilocks zone

The advent of designer Founder in startups is here. I read it, I hear about it but I don’t see it. Being in the bowels of Europe in Amsterdam’s startup scene I’ve met quite a few startups and designer founders are few and far between. There are some notable exceptions but by in large the […]

Fall on your ass, it’s good for you

Posted in Brands, Identity, Technology
Fall on your ass, it’s good for you

‘It’s okay to fail’ is a tenet that is popular in concept but in practice attitudes still shy away from embracing the acceptance that; in the startup world failure is more common than success and you should be open to talking about it. I feel it’s not embraced as much as it should be here […]

Imagine: Fluid behavioural mobile technology

Imagine: Fluid behavioural mobile technology

“Technology frightens me to death. It’s designed by engineers to impress other engineers. And they always come with instruction booklets that are written by engineers for other engineers — which is why almost no technology ever works.” John Cleese Have you ever seen those shots of one guy standing still while traffics of people are […]