Amsterdam’s Startup Manifesto

Posted in Identity, Startups, Websites
Amsterdam’s Startup Manifesto

This was written by Vincent van Leeuwen & Paul O’Connell. After the large success of U.S. startups over the past two decades, several large European cities are striving to become Europe’s Silicon Valley. Amsterdam is no different in this quest. In true Dutch fashion, Amsterdam considers itself on par with (if not better than) startup […]

Efficiently killing your baby

Posted in Startups
Efficiently killing your baby

The task at hand is finding the answer to what’s next? The irony is that the tag-line for my startup for the first 6 months was ‘What’s next?’! Did I ever imagine that I would be applying it to my own life in 6 months time? No. I believed the startup would work, gloriously. How […]

8 design mistakes that startups can avoid.

Posted in Brands, Identity, Startups
8 design mistakes that startups can avoid.

Skype and coffee are my two basic tools when I’m on the job of talking to startups who ask me to look over their product or site and give a practical honest critique of it. I’m a startup guy and I love helping out as much as possible so handing out tid-bits of advice on […]

Designers in startups: the Goldilocks zone

Posted in Brands, Startups, Technology
Designers in startups: the Goldilocks zone

The advent of designer Founder in startups is here. I read it, I hear about it but I don’t see it. Being in the bowels of Europe in Amsterdam’s startup scene I’ve met quite a few startups and designer founders are few and far between. There are some notable exceptions but by in large the […]

Founderfeeds: minimum viable event

Founderfeeds: minimum viable event

Amsterdam sits in the sweet-spot of Europe and is absolutely chocked full of smart people with hot ideas. The city is the epitome of mobility whether you think of that meaning geographical location or the love of locals to use bicycles as their primary mode of transport. Yet as a startup hub in Europe it […]

The monster logo

The monster logo

As part of the favourit team responsible for the visual, it was my charge to draw the line in the sand and state where we stood. So an identity was set into motion. First things first; the logo. Altruism was my interpret for favourit. This was what i felt should be the Arctic icebreaker attached […]

The good the bad and the employee

The good the bad and the employee

In the manic first year of a startup you quickly realise you need help to move forward. Being equipped with a balanced team is great but if you want to keep on iterating after your first round of designing and testing you need more hands to get the site built. We came to this epiphany […]