Amsterdam’s Startup Manifesto

Posted in Identity, Startups, Websites
Amsterdam’s Startup Manifesto

This was written by Vincent van Leeuwen & Paul O’Connell. After the large success of U.S. startups over the past two decades, several large European cities are striving to become Europe’s Silicon Valley. Amsterdam is no different in this quest. In true Dutch fashion, Amsterdam considers itself on par with (if not better than) startup […]

8 design mistakes that startups can avoid.

Posted in Brands, Identity, Startups
8 design mistakes that startups can avoid.

Skype and coffee are my two basic tools when I’m on the job of talking to startups who ask me to look over their product or site and give a practical honest critique of it. I’m a startup guy and I love helping out as much as possible so handing out tid-bits of advice on […]

Brands: You are how you are perceived

Brands: You are how you are perceived

I’ll start with Social media in itself can’t build a brand. Communication has always been more personal when it’s person to person but getting brand ideals out to a larger audience takes more efficient tools. Social media is the medium of the message. The face of the message is the brand. The tools that social […]

Fall on your ass, it’s good for you

Posted in Brands, Identity, Technology
Fall on your ass, it’s good for you

‘It’s okay to fail’ is a tenet that is popular in concept but in practice attitudes still shy away from embracing the acceptance that; in the startup world failure is more common than success and you should be open to talking about it. I feel it’s not embraced as much as it should be here […]

The monster logo

The monster logo

As part of the favourit team responsible for the visual, it was my charge to draw the line in the sand and state where we stood. So an identity was set into motion. First things first; the logo. Altruism was my interpret for favourit. This was what i felt should be the Arctic icebreaker attached […]

GRI: Belief and reach

GRI: Belief and reach

Last October I started working on the new online presence of the Global Reporting Initaitive developing visual identity which touches the area of brand building. It has been a wonderful experience working on the journey of the translation of what exists currently to where this NGO feels they want/need to be. The tone, aspiration and […]

TedxAmsterdam: Ideas worth doing

Posted in Identity, Studio, Websites
TedxAmsterdam: Ideas worth doing

In 2010 i was at the TedX amsterdam in the epic context of stadsschouwberg. We volunteered to help as much as we can as well as the visuals we did for the inspiration section of the website, the banners campaign, award cheque and the visuals for some of the speakers. Also being involved in the […]