8 design mistakes that startups can avoid.

Posted in Brands, Identity, Startups
8 design mistakes that startups can avoid.

Skype and coffee are my two basic tools when I’m on the job of talking to startups who ask me to look over their product or site and give a practical honest critique of it. I’m a startup guy and I love helping out as much as possible so handing out tid-bits of advice on […]

Designers in startups: the Goldilocks zone

Posted in Brands, Startups, Technology
Designers in startups: the Goldilocks zone

The advent of designer Founder in startups is here. I read it, I hear about it but I don’t see it. Being in the bowels of Europe in Amsterdam’s startup scene I’ve met quite a few startups and designer founders are few and far between. There are some notable exceptions but by in large the […]

Brands: You are how you are perceived

Brands: You are how you are perceived

I’ll start with Social media in itself can’t build a brand. Communication has always been more personal when it’s person to person but getting brand ideals out to a larger audience takes more efficient tools. Social media is the medium of the message. The face of the message is the brand. The tools that social […]

Fall on your ass, it’s good for you

Posted in Brands, Identity, Technology
Fall on your ass, it’s good for you

‘It’s okay to fail’ is a tenet that is popular in concept but in practice attitudes still shy away from embracing the acceptance that; in the startup world failure is more common than success and you should be open to talking about it. I feel it’s not embraced as much as it should be here […]

The beat of the tomtom

Posted in Brands, Campaigns
The beat of the tomtom

For a couple of months i worked together with the design department of Tomtom (before it’s current restructuring). It was an interesting experience to work within a large multinational and see how it run. In particular how they look at the interaction and UI design of the personal navigation devices. My contribution was to rethink […]

Fuzzle.fm start-up weekend iPad Demo

Fuzzle.fm start-up weekend iPad Demo

Working with a dynamicly strong team we created the brand elements, twitter/website and ipad demo during one weekend and received a very positive response to the idea and the visual interface. We are now developing the platform to be a robust music discovery engine that creates a valuable and visual experience for the user. During […]

GRI: Belief and reach

GRI: Belief and reach

Last October I started working on the new online presence of the Global Reporting Initaitive developing visual identity which touches the area of brand building. It has been a wonderful experience working on the journey of the translation of what exists currently to where this NGO feels they want/need to be. The tone, aspiration and […]